


![]() |
under direction of N. K. Barton of the Servel Electric Refrigerator Company. It talks and exhibits motion pictures at the same time. See it! Hear it! It will be worth your while to come. It costs you nothing. |
Mobile, Alabama? Seem a strange place to preview sound movies? No stranger than the fact that sponsorship of this technology was provided by the Servel Electric Refrigerator Company.
September 3, 1926 - Associated Press
Jack Warner, head of the the studio that brought you talking pictures, puts his foot in his mouth and takes a huge bite. Even though he and his brothers were behind the sound revolution, they saw sound as being merely music and effects, with little or no recorded dialog.
After over two decades of development, a sound format war was about to begin.