With Early Todd-AO News
Almost from the moment that This Is Cinerama opened on Broadway, Mike Todd was busy getting his new concept in the public mind, if not actually in operation. Within six months a lot of Todd-AO's specifications were carved in stone and early tests were soon being shot. It would be almost 2 1/2 years before Todd-AO and Rodgers & Hammerstein's Oklahoma! appeared before paying audiences, but the publicity about Todd-AO never let up. As the system came into being, space at Metro-Goldwyn-Mayer was leased for further development, testing, and demonstrations for the various studio heads around the city.