While the first two films released in the 70mm format were inauspicious, the Technirama process saw continued use on high budget films, especially epics. The Russian born American producer Samuel Bronston, established in a studio in Spain, produced a number of very successful films in Super Technirama, including King of Kings, El Cid, 55 Days at Peking and Circus World (aka The Magnificent Showman) which was shown in the diluted 70mm version of Cinerama. Other memorable films in the Technirama process were Sayonara, Zulu, The Big Country, and The Vikings.
Seen at left, an ad from "Hollywood Reporter", August 1960 announcing the upcoming production of El Cid, one of the best and most popular roadshow epics. Co-star Sophia Loren wasn't as yet billed, but Samuel Bronston knew that including the Super Technirama 70/Technicolor info in the ad would help him obtain additional needed funding from exhibitors and distributors.
Meanwhile, Sophia Loren's biggest Italian competitor, Gina Lollobridgida, proved that Technirama wasn't reserved only for vast spectacles with casts of thousands. After all, a good image is a good image and while Loren married a producer, Lollobridgida WAS a producer and had a keen photographic sense. Gina took good pictures and Gina took good pictures, nudge, nudge.
Zulu, (1964), one of the last films made in Technirama, but a stunning example of the image quality available in the process, and a rousing good film, too. A handful of lucky viewers saw the film in 70mm. The film was produced by Cy Endfield and Stanley Baker, who also starred along with newcomer Michael Caine. Zulu is an exceptionally well made film recounting the historic battle of Rourke's Drift, between a handful of British troops and a massive Zulu army. The Curator highly recommends this film to one and all. Unfortunately, while there is a fairly wide selection of VHS and DVD videos available, they are all pretty crappy, suffering with either rotten picture or poor sound, or both. Zulu deserves better.
