First of all, an apology. This publicity letter was provided to the museum some time back and, regrettably, the name of the donor has been misplaced.

This publicity letter from Vistarama, Incorporated, dating from late 1953, is unique in that there is not a single instance of typical Hollywood hype in its contents. Making things even more surprising, is the fact that the letter appears to have accompanied a financial statement that may have been aimed at enlisting investors in Vistarama, Incorporated. Producer Carl Dudley, the man behind the company, was a well established documentary producer and director. He ultimately produced Cinerama's South Seas Adventure.

NEW! Photo added to page 5



501 MADISON AVENUE
NEW YORK CITY, NEW YORK
ELDORADO 5-1076
9908 SANTA MONICA BLVD.
BEVERLY HILLS, CALIFORNIA
CRESTVIEW 1-7250
3200 W. CARROLL AVENUE
CHICAG0 24 , ILLINOIS
VAN BUREN 5-3030


WHAT IS VISTARAMA?



VISTARAMA IS A WIDE-SCREEN SYSTEM OF

PHOTOGRAPHY AND PROJECTION EMPLOYING

AN ANAMORPHIC "SQUEEZE" LENS BY WHICH

IMAGES TWICE NORMAL WIDTH ARE COMPRESSED

ON REGULAR 35mm AND 16mm NEGATIVES.

PROJECTED THROUGH EITHER THE VISTARAMA

OR OTHER ANAMORPHIC PROJECTION LENS,

THE PICTURE IS SPREAD TO AN ASPECT

RATIO OF 1 TO 2.55. (1 TO 2.66 IF SHOT

FULL APERTURE)

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